In my previous post I talked about why I love LinkedIn and the five benefits I’ve experienced by using the platform. This month I thought I’d follow up with some LinkedIn post ideas to help you on your way.
- you’re on LinkedIn,
- you’ve got a nice profile picture,
- written your headline,
- completed the “about” section
- and have started to build your network.
But now you’d like to start posting and sharing content with your growing list of connections……
Where do you start?
Are you sitting looking at a blank screen wondering what kind of things you could post around?
Here are four Linked In post ideas to inspire you:
1. QUICK TIPS AND ADVICE ON AN AREA YOU SERVE
By sharing your expertise and offering up useful tips and advice you’re giving your audience the answers they may be looking for and a taste of what you provide for your clients. I often share my ‘Torchlight Tips’ which focus on copywriting or a specific copywriting service.
Think about what kind of tips would be relevant to your target audience? What valuable insights might they be interested in hearing?
2. ASK A QUESTION ON A HOT TOPIC RELEVANT TO YOUR INDUSTRY TO GET A CONVERSATION GOING
It’s always good to get your network thinking and encourage discussion.
Here’s an example question I asked in a recent post.
"Do you record your wins and progress anywhere or do you just share digitally with others? Or perhaps it's just not your thing? I'd love to know!"
Think about what kinds of questions you’d like to know the answer to, or something your ideal clients are likely to have an opinion on.
3. SHARE A BEHIND THE SCENES IMAGE OR SOMETHING THAT MAKES YOU UNIQUE
We all enjoy seeing ‘real’ images or hearing about actual life occurrences. For example pictures of where you work, what you’re working on, where you’ve been, or an experience that makes you human. It’s these posts that can often resonate with potential clients who are on a similar wavelength, or attract new connections who can relate to what you’re posting around.
Look around your workspace. What makes it unique? Consider what recent experiences might be of particular value to your target audience.
4. CELEBRATE BUSINESS SUCCESS E.G. A NEW PRODUCT OR SERVICE, CUSTOMER FEEDBACK, OR SOMETHING YOU ARE PROUD OF
LinkedIn is a great platform to showcase your wins. For example, you could share a recent case study document, create a nice testimonial social graphic, post a product video or shout about how you’ve been recognised by others. It’s not showing off, it's telling your network you’re pleased about something.
What social proof of your products and services do you already have? What have you been super proud of this year?
Each time you publish something on LinkedIn you’re expanding your scope and have the opportunity to interact directly with your existing connections and target audience.
I hope you've been inspired by these ideas. Now it's time to take action!
Here's what you can do to get cracking.
★ Scribble down what immediately comes to mind under each section and watch your posts start to develop from there.
★ Give yourself a realistic target of how often you want to post and when you will start (consistently posting just once a week can really help your LinkedIn distribution).
★ Enjoy the experience. You’ve got an amazing professional network at your fingertips who are always eager to learn more about what you do.
If you’re regularly posting content that you know your target audience will be interested in, your presence on the platform will continue to grow and it’s likely you’ll see an increase in engagement, connections, and leads (I’ve seen it happen for my clients and for myself!). The key is to be consistent, creative, and varied.
If you don't have time or the thought of what to post is still haunting you I'm here to help. I can support you with that process by providing you with LI post copy straight into your inbox on a monthly basis. I’d love to discuss how we can work together to nail your LinkedIn posts. Connect with me on LinkedIn, book a chat or get in touch directly.
Whether you choose to craft your LinkedIn posts yourself or work with me to keep your network updated, now's the time to embrace the world’s best professional online network and regularly show up in front of your LinkedIn audience.
What are you waiting for?